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The visual identity for Fog is a Cloud that Touches the Ground, an exhibition and event by Aalto ViCCA (Visual cultures, Curating and Contemporart Art), reflects the project’s ethereal and site-specific nature. Subtle gradients, soft typography and atmospheric imagery evoke the shifting qualities of fog its presence, opacity and quiet motion. The design embraces transience and perception, allowing the visual language to hover gently between clarity and obscurity, just like the theme itself.






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Studio Lem Lem is an independent Helsinki-based creative studio specialising in visual identity, branding, and packaging design. Working across commercial brands
and culturally and socially engaged organisations.
pihlalemmetyinen@gmail.com
+358 40 757 8982




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