Studio Lem Lem collaborated closely with Nurminen to shape Lubee’s brand strategy and visual identity, translating shared values of inclusivity and community into a contemporary design language. The resulting identity balances approachability and credibility, combining neutral yet expressive aesthetics with a strong digital and community-driven presence. Through social media, influencer collaborations, and pop-up stores, Lubee builds both visibility and genuine community engagement, positioning itself as a pioneering voice in sexual wellness in Finland and the Nordics.
Lubee is still in its early startup phase, currently refining its strategy and seeking investors. Once the foundation is secured, we will continue the collaboration and move forward with the brand’s launch.