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About Works

Lubee is a Finnish sexual wellness brand founded by sexologist Krista Nurminen, with a mission to promote inclusivity, sexual health, and gender-neutral design. The brand responds to a clear gap in the Nordic market by offering high-quality, functional products alongside accessible, research-based sexual education. Its primary audience includes queer communities, cis women, and young adults seeking safer, more inclusive options.

Studio Lem Lem collaborated closely with Nurminen to shape Lubee’s brand strategy and visual identity, translating shared values of inclusivity and community into a contemporary design language. The resulting identity balances approachability and credibility, combining neutral yet expressive aesthetics with a strong digital and community-driven presence. Through social media, influencer collaborations, and pop-up stores, Lubee builds both visibility and genuine community engagement, positioning itself as a pioneering voice in sexual wellness in Finland and the Nordics.

Lubee is still in its early startup phase, currently refining its strategy and seeking investors. Once the foundation is secured, we will continue the collaboration and move forward with the brand’s launch.

Art Direction ✦︎ Packaging Design ✦︎ Branding ✦︎ Strategy ✦︎ Visual Identity ✦︎ Creative Concepts ✦︎ Logo Design ✦︎ Art Direction ✦︎ Packaging Design ✦︎ Branding ✦︎ Strategy ✦︎ Visual Identity ✦︎ Creative Concepts ✦︎ Logo Design ✦︎

Studio Lem Lem is an independent Helsinki-based creative studio specialising in visual identity, branding, and packaging design. Working across commercial brands
and culturally and socially engaged organisations.

Contact

pihlalemmetyinen@gmail.com
+358 40 757 8982