P001 → Tapiolan Yö


This mystic, intriguing and glowing visual identity was made for Tapiola’s light and sound event / festival Tapiolan Yö. Big inspiration was Tapiola’s unique architectural landscape plan and in illustration I used old blueprints to create interesting shape and texture for the campaign materials.
 






I also participated in the exhibition part of the event. My artwork was projected on the wall of Tapiola church. In the artwork I talk about concrete and it’s part in the architecture of Tapiola. As a building material it’s quite controversal in many ways. It’s bad for the environment (huge co2 footprint) and aesthetically some people hate the brutalist style. Then again new innovations are little by little turning the emission rates to go down and brutalist architectural buildings are protected by associations and higher level deciders. Sill too many brutalist looking concrete buildings are about to be demolished. Tapiola included.
By using very colorfully thresholded videos of cement being mixed, the word ‘brutal’ flashing on the other square, asemic writing of different chemicals we need in that mixing process are changing and the nature finding it’s way to be balanced with human made structures, I wanted to subsume all the dissonances we have on this particular construction material.